Social Media Management That Turns Followers Into Booked Jobs

Social media management is an add-on to our Web Presence & AI Search Growth program, which starts at $1,597 per month. Add-ons like social and ad management run an additional $500 to $1,500 per month combined, depending on what you turn on. On-site filming is booked separately.

The reason it sits on top of the core program rather than on its own is simple. Social sends people to your website and your Google profile, and if those are weak, the posts do the work and the site drops the ball. Running it together also means one jobsite visit feeds several channels. Current figures are on our pricing page, and a strategy call is the fastest way to find out what your setup would cost.

Yes, but rarely in a straight line, and anyone promising otherwise is selling something. Almost nobody sees a post about a water heater and books a water heater.

What it does is win the comparison. When a homeowner gets three quotes, they look all three companies up. The one with recent work, real faces, and answered comments looks like a business that is busy and cares. The one whose last post was fourteen months ago looks like a risk. That comparison happens on every job you bid, whether or not you are on social.

It also compounds with everything else. Your page shows up in branded searches, feeds your local SEO signals, and gives repeat customers a reason to remember you exist between jobs.

Facebook and Instagram for almost every local service business. Facebook is where the neighborhood groups and recommendation threads live, which is where word of mouth actually happens now. Instagram is where finished work looks good.

LinkedIn matters if you sell to businesses, property managers, or general contractors rather than homeowners. YouTube is worth it when you have real explainer content to build on.

Two platforms done properly beats five done badly. We would rather post well in two places than thinly everywhere.

Often enough to keep the page looking active, set with you at kickoff and adjusted to your season. Roofers and HVAC companies need a heavier calendar going into their busy stretch and can ease off after.

Consistency beats volume every time. A page that posts steadily for a year outperforms one that floods the feed for a month and then goes silent, both with the algorithm and with the homeowner checking whether you are still in business.

Yes, and it's the most common situation. Two options:

• We send a short shot list, you grab clips on your phone between jobs, and we do everything else. It takes a few minutes of your time, not hours.
• We come to your jobsites and shoot it ourselves. One session gives us enough footage for a long run of posts.

Either way, your own work leads. We'll use a designed graphic or a stock image where it genuinely serves the post, but a feed built mostly on generic imagery is the version that gets ignored.

Yes. Every photo, video, graphic, and caption is yours to keep and reuse. Put it on your website, in a proposal, on a truck wrap, wherever.

Your accounts stay in your name too. We work inside them with access you grant and can revoke. Some agencies create the profiles under their own account, which means you lose the page and the followers when you leave.

Expect noticeable local awareness and engagement in 60 to 90 days, and real momentum around six months. Organic social compounds rather than switching on.

If you need the phone ringing next week, that's paid advertising, not organic social. The two work well together: ads produce leads now, social builds the trust that makes those ads convert better over time.

Yes. We're in Amesbury, Massachusetts, and manage social for businesses across the country.

The one real difference is filming. If you're local, we can come shoot. If you're further out, we run the shot-list approach and you capture the raw footage, which works well once the routine is set. Everything else runs identically.